Do you know when your spaces are occupied?
If you manage, design or sell in physical locations, you need to know how many people are in your spaces and when in order to get a baseline for measuring engagement success.
People who manage spaces should be empowered to focus on what really matters: Designing and operating intentional, efficient spaces where meaningful connections happen.
With accurate, up-to-date occupancy trends, you can process and present actionable information about your spaces to stakeholders without ambiguity or assumptions.
People who manage spaces should be empowered to focus on what really matters: Designing and operating intentional, efficient spaces where meaningful connections happen.
How capturing occupancy trends used to be challenging
In the past, it’s been difficult and expensive to get reliable, real-time occupancy data. Legacy technologies promise accurate counts, but don’t often deliver holistic trends at an organization-wide level, while anecdotal data from staff alone can be inaccurate or inconsistent.
In a ZDNet article from earlier this year titled, The Future of Retail: 2018 and beyond, author Charles McLellan predicted that getting a handle on emerging technologies and improving the in-store experience would be the top two priorities for retailers. These priorities, which probably come as no surprise, will continue to lead the pack for years to come. But without the most foundational metrics - those that help retailers know confidently how many people are in their spaces and when - they will also continue to be a challenge.
As of now, many retailers and space managers are operating at a disadvantage when it comes to determining which spaces in their mall, workplace, or campus are more engaging than others. This is further complicated when assessing how stores, floors or sections of a building perform against one another each hour and each day. Improving the in-store experience ultimately becomes a guessing game when there’s little, incomplete, or difficult-to-comprehend data.
Alexandra Sheehan of Shopify continues on this point in Staying Ahead of the Curve: How to Future-Proof Your Retail Business, “Moving forward, retailers are not only going to have to figure out how to capture and organize data, but also how to use it. Interpreting numbers to identify trends, and acting quickly enough to capitalize on it, is going to be the biggest opportunities for forward-thinking retailers.”
Improving the in-store experience ultimately becomes a guessing game when there’s little, incomplete, or difficult-to-comprehend data.
The value of knowing when spaces are and aren’t used
Understanding how people move in and out of your spaces empowers you to make faster, more intentional decisions about where to invest resources. Accurate foot traffic counts give you the baseline of what’s working well in your spaces, so you can plan staffing, expansion, security and maintenance spend around predicted demand.
Inversely, knowing when your spaces aren’t being used helps you understand where to scale back spend or increase resources to drive more engaged traffic. This helps you take action to optimize every square foot more effectively and reduce bottlenecking.
The solution
Dor is an analytics solution for physical locations that collects occupancy data using thermal people sensors and visualizes those trends on an easy-to-use, cloud-based platform. Our solution helps people who manage spaces - from retail to facilities - with three main goals:
-
Gaining deeper insight into overall store performance
-
Increasing confidence about when and where to invest resources
-
Enhancing commitment to long-term strategic objectives
With analysis and visualization solutions from Dor, you’ll get quicker, more actionable feedback that enables smarter decision making and reduces risk.
Make confident and intentional decisions for your spaces. Connect with us at getdor.com to speak with a member of our team.